Crucial Influence (In-Person)


What if the key to solving your toughest challenges was understanding why people do what they do—and how to inspire lasting change?

Ever wondered, “Why won’t people do what they’re supposed to?” Or found yourself working on a project you’re sure will fail but pushing forward anyway? According to the National Center for Biotechnology Information, two-thirds of people struggle with something as simple as regular flossing—proving just how challenging behavior change can be.

Crucial Influence® equips leaders with essential skills to drive meaningful and lasting change. Backed by five decades of social science research and insights from successful leaders worldwide, the Crucial Influence Model reveals what drives behavior and how leaders—from aspiring managers to top executives—can effectively influence others.

This dynamic, one-day, in-person course combines engaging discussions, hands-on practice, and group coaching to help you tackle real-world challenges. Learn the tools to create sustainable change and achieve breakthrough results at every level.

Register Now!