Earn Rewards for Participating in Hoos Well Activities

New Portal Launches February 1, 2021

Hoos Well is excited to provide you with an upgraded well-being portal for 2021, delivered by Virgin Pulse, offering many enhancements and new features including:

  • Increased opportunities to earn rewards, including tracking healthy habits and talking live with a health guide
  • Interactive, personalized, and customizable challenges
  • Improved device synching and activity tracking
  • Expanded list of charities to which earned rewards can be donated, including UVA Children’s Hospital
  • Ability to invite friends and family to track activities and join challenges

Your new Hoos Well portal experience will be available on Monday, February 1, 2021. Stay tuned to this webpage for details on how to log in and get started. If you have any questions, reach out to the Hoos Well team: Hooswell@virginia.edu

What’s New for the New Portal

  • Next-Steps Consult®: Talk live with a health guide who can help you choose programs and resources that are best for you
  • RedBrick Track® is replaced by Healthy Habit Trackers, with hundreds of new habits to choose from in categories such as Getting Active, Eating Healthy, Reducing Stress, Learning New Things, and more
  • New and different challenges: In addition to challenges you can do with your coworkers, you’ll be able to challenge yourself to practice some healthy habits and even design and invite your coworkers and friends to participate in your own personal challenges
  • Daily Cards to remind you to get active, get healthy, and live better every day
  • Nutrition Guide and resources  
  • Sleep Guide and resources
  • Ability to invite your family and friends* to track activities, join challenges, and cheer each other on
  • Ability to set your interests to receive personalized tips, and create or join groups based on common interests
  • Opportunity to participate in reward-eligible surveys and focus groups to provide your feedback on, and help shape future, Hoos Well programs

What’s Staying the Same

  • Health Assessment
  • Journeys®
  • Activity tracking
  • Ability to earn up to $500 in rewards*, redeemable for gift cards or charitable donations

Learn more about the new portal.

Ways to Earn in 2021

Enhancing your health and well-being is rewarding in more ways than one! Employees and spouses enrolled in the UVA Health Plan or UPG Anthem Health Plan, are eligible to earn up to $500 in rewards for completing the healthy activities in the table below.

Healthy Activity Reward
Create a New Account $10
Complete the Health Assessment $100
Complete a Next-Steps Consult Appointment $25
Complete a Journey (up to 10x) $50 each
20-Day Triple Tracker: 7,000 Steps/15 Active Minutes/15 Workout Minutes $25 each
Track Healthy Habits 20 Days in a Month $5 each
Complete a Hoos Well Challenge (up to 3x) $50 each
Receive and Report Your Well Check. (Eligible exam dates are 12/1/19 to 11/30/21) $100
Receive and Report a Flu Vaccine. (Eligible vaccination dates are 9/1/20 to 8/31/21) $25
Participate in a Hoos Well Survey or Focus Group (up to 5x) $10 each
Complete an Emotional Well-Being Seminar (up to 4x) $25 each
Complete a Financial Well-Being Webinar (up to 4x) $25 each




*All rewards are considered taxable income and must be redeemed by 11/30/2021. To earn rewards, you must be an active employee or spouse on the UVA Health Plan or UPG Anthem Health Plan. The employee must be earning a paycheck at the time of redemption. Grant-funded postdoctoral fellows, retirees, COBRA enrollees, and their spouses in the UVA Health Plan are not eligible for monetary rewards

Please note: Each time you earn rewards in the Hoos Well portal, you are self-attesting that you have completed an activity. Please be aware that your reporting is subject to validation and audit from Virgin Pulse and/or the UVA Hoos Well Program.

Questions? Reach out to the Hoos Well Team.

FAQ: Hoos Well Portal and Rewards 

Browse answers to frequently asked questions about the Hoos Well Portal, rewards, and these new opportunities to earn. Click the links below to jump to the section that interests you. For additional information not covered in the FAQ below, visit support.virginpulse.com

FAQ: Rewards Taxation

  • Why and how will my rewards be taxed?

    To be compliant with federal regulations, all rewards must be taxed as they are earned, rather than redeemed. You will be taxed for the rewards that you and/ or your eligible spouse have earned. Taxes will be deducted from the UVA Health Plan or UPG Anthem Health Plan subscriber’s paycheck within 4 pay cycles (or as it is reasonably feasible) from the time they are earned. As a reminder, please be sure to redeem your rewards by November 30, 2021. 


    The Federal Insurance Contributions Act (FICA) tax, which is comprised of Social Security and Medicare, will be withheld from the UVA Health Plan or UPG Anthem Health Plan subscriber’s paycheck. However, all earned rewards will be reported on employees’ 2021 W-2s as compensation and will be subject to federal and state withholdings. Therefore, the associated tax liability may impact the amount of taxes or refunds owed when your returns are filed. 


    The 2021 FICA tax rate is 7.65% meaning $7.65 is deducted for each $100 redeemed. For example, if you earned the maximum of $500, a deduction of $38.25 would be applied.

    If you are concerned about the tax that will be applied to your rewards and prefer to break up the deductions, you can spread out your taxed rewards by redeeming smaller amounts or increments.

FAQ: New Portal Features for 2021

  • What is a Next-Steps Consult?

    A Next-Steps Consult is a 15-minute telephone conversation with a Health Guide to determine a member’s initial steps in their well-being journey.

  • What is the Triple Tracker?

    The Triple Tracker is a feature in the platform which enables members to set and simultaneously track step counts, duration of physical activity, and duration of workouts.

  • What are Healthy Habits and how can they be tracked?

    The Healthy Habits feature facilitates the adoption of healthy behaviors through customized activities generated by a member’s inputs upon registration and completion of the Health Assessment. Healthy Habits allow members to record completion and numerical values daily. 

  • What is the Nutrition Guide?

    The Nutrition Guide is a comprehensive tool within the platform that offers practical guidance, nutrition improvement tips, evidence-based sample nutrition programs, and healthy recipes.

  • What is the Sleep Guide?

    The Sleep Guide provides members customized strategies to improve and optimize their sleep and the ability to establish sleep goals and track and monitor sleep metrics, including quality and duration.

  • Can family members and friends participate?

    Yes. Members can invite up to 10 non-employee family members or friends to participate. Though invited participants can enjoy many of the platform’s features, they are ineligible to earn rewards.

  • How can I provide feedback?

    Your opinion matters. Employees participating in Hoos Well are encouraged to complete surveys and partake in focus groups availed on a rolling basis as part of continuous quality improvement measures. Employees are advised to keep abreast of these opportunities via e-mail communications in the future.

FAQ: Eligibility and Registration

  • Who is eligible to participate?

    All UVA employees and spouses on the UVA Health Plan or UPG Anthem Health Plan are eligible to earn $500 each for completing actions toward good health. All rewards will be paid in gift cards which are instantly redeemable once the health action has been completed. All rewards are considered taxable income. Retirees, grant funded post-doctoral fellows, COBRA enrollees, and child dependents are not eligible for rewards.

  • I am a new employee at UVA. When am I eligible for Hoos Well rewards?

    Employees must have elected their benefits, and be enrolled in the UVA Health Plan or UPG Anthem Health Plan,to be eligible to participate in the Hoos Well rewards campaign. If you are a new employee, or have recently elected Health Plan coverage and benefits, it can take 30 days from the date you submit your health benefits election for your information to be recognized in the portal. Contact Hoos Well or AskHR at 434.243.3344 if you have questions about your eligibility or benefits enrollment.

  • How do I get started?

    If you and your spouse are covered by the UVA Health Plan or UPG Anthem Health Plan, you are already eligible to participate.

  • Do I need to create a new account?

    Yes, registering a new account is required to access the features on the enhanced Virgin Pulse platform.

  • Does my spouse need to create a separate account in order to participate?

    Yes. Spouses or UPG Anthem Health Plan covered by the UVA Health Plan or UPG Anthem Health Plan will need to register in the portal and create their own account in order to participate in activities and earn up to $500.

  • Why am I not seeing my spouse’s information in my account?

    In an effort to protect your privacy and offer a secure tracking portal, you will only be able to see your own personal information and progress in the portal. In order to participate, your spouse must create an account and sign in separately from your account. Our system will recognize him/her as your spouse when they submit their details. Encourage your eligible spouse to participate to earn additional rewards!

    All rewards earned by the spouse on the UVA Health Plan or UPG Anthem Health Plan will be taxed from the Subscriber’s paycheck (see more details under Gift Cards).

FAQ: Your Health Information and Privacy

FAQ: Rewards and Gift Cards

FAQ: Well Checks

  • Will you be verifying my Well Check visit?

    All information is subject to validation and audit from Virgin Pulse and/or the UVA Hoos Well Program.

  • When can I complete my Well Check to earn rewards?

    We understand that you may have recently had a well check or have a regular time period in which you visit your Primary Care Provider for a yearly physical exam. We will accept any visit between December 1, 2019 and November 30, 2021. 

  • What type of visit will count toward a “well check”?

    A well check or exam (sometimes called a check-up), is a preventative measure ensuring you get your key health numbers measured. It is also a time for communication with your physician. Some examples include a general physical exam, a women’s well exam, and an OB/GYN visit.

  • I don’t have a primary care provider, what do I do?

    Check with your Health Plan Administrator (Aetna or Anthem) to identify in-network providers near you. Please be aware that if you establish care with a new physician, you may incur a fee.

  • What is the cost of a Well Check? Will I have to pay a co-payment or coinsurance?

    Both the UVA Health Plan and the UPG Anthem Health Plan cover in full one annual preventive well check or general physical exam at 100%. Any discussion of symptoms, procedures performed during the visit, or any follow-up visits will be paid according to the copay and cost-sharing provisions of your particular plan. To ensure that you are not billed for a medical office visit, please schedule your appointment as a preventive “annual physical” or “wellness check.”

FAQ: Health Assessment

FAQ: Journeys

FAQ: Challenges

  • What are they?

    Challenges are opportunities to participate in a pre-determined health action. Challenges allow you to participate in one sustained activity (physical or emotional) for a predetermined amount of time.

  • Can I do challenges and Journeys at the same time?

    Yes! You can participate in both at the same time. The choice is yours – pick what is most meaningful to you!

FAQ: Emotional Well-Being Seminars

FAQ: Financial Well-Being Webinars

  • What are these?

    Hoos Well partners with UVA Vendors TIAA and Fidelity to offer live, financial well-being webinars to improve your “Financial Fitness.” You can choose from a quarterly rotation of topics that includes spending, saving, investing, and retiring.

  • How much is the reward?

    You can earn $25 in gift card rewards for participating in up to 4 financial well-being webinars.

  • How do I get it?

    Select and register for a webinar from the list here. After participating, record your attendance in the Hoos Well portal.

FAQ: Flu Vaccine

  • How do I report it?

    In 2021, employees and spouses enrolled on the UVA Health Plan or UPG Anthem Health Plan can earn a $25 in gift card rewards for getting your annual flu vaccine—a simple way to reduce the risk of flu-associated illness, doctor’s visits and hospitalization. Receive your flu vaccination between September 1, 2020 and August 31, 2021. Record the date and location of your vaccination in the Hoos Well portal to receive the reward.

  • What if I have a medical or religious exemption for getting a flu shot?

    There are many other ways to earn rewards in the Hoos Well portal. Choosing not to get a flu vaccine will not impact your ability to earn up to $500 in gift card rewards by participating in the other healthy activities listed above.