Earn Rewards for Participating in Hoo's Well Programs

Earn Rewards

Hoos Well has launched a new, interactive wellness portal for 2019 with the help of RedBrick Health, a nationally recognized wellness vendor. This portal is designed to provide employees and spouses covered by the UVA Health Plan personalized opportunities to engage with their health. Participate in wellbeing “Journeys” that focus on goals tailored to your personal lifestyle and interests or fire up your competitive spirit and get involved in a cross-Grounds “Challenge.”* There are many different options to improve your physical, emotional, and financial wellbeing.

Get rewarded for taking healthy action! Once you complete a Challenge or Journey, you will be rewarded instantly. No more waiting for money in your paycheck months after a challenge period ends. Rewards come in the form of gift cards. You will receive an electronic gift card code, available for instant redemption. You will also have the option of cashing in rewards incrementally OR “banking” them for a larger dollar amount later in the year. Gift cards never expire and can be used in any allotment.

Log into the Hoos Well Portal


All employees and spouses on the UVA Health Plan are eligible to participate. Each employee and/or spouse can earn up to $500 each for completing three steps during the campaign period that runs from January 15, 2019 through November 30, 2019.

Three Ways to Earn Rewards:

This table illustrates how much money can be earned per activity.


Step 1

Complete an online health assessment


Step 2

Complete an annual well check visit


Step 3

Complete healthy activities, including challenges

Up to $200

Please see this program guide for details about the Hoos Well RedBrick Program including rewards, Challenges, and Journeys.

**Gift cards are considered taxable income. The tax obligations associated with the redemption of your or your spouse’s gift cards will appear as imputed income on your W-2 for tax year 2019. Please plan accordingly with your tax advisor.

Hoos Well Program Overview

Maximizing Wellness: The Updated Hoos Well Program launched January 15, 2019 with an improved wellness portal hosted by RedBrick Health that focuses on your physical, emotional, and financial wellbeing. This new platform will provide you access to a powerful set of tools, plus expert guidance and support, to help you create healthy habits and reach your personalized wellness goals.