Our HR BRAND Represents Who We Are

UVA HR Brand Resources and Guidelines

Welcome to the UVA Human Resources' (UVA HR) Brand Resources and Guidelines page. We have our own brand platform of distinct designs and messaging that is under the main UVA brand. Our HR brand aims to create a memorable impression on UVA faculty, staff and team members through attractive and engaging design, and to grow positive perceptions of HR's expert service delivery as a result of listening to customer needs.

This page provides an overview of the brand platform, and serves as a resource to the HR team members. The page is divided into the following sections:

  • How to use and download branded materials on your own, and when to utilize HR Communications Team support
  • Templates to download such as powerpoint, letterhead, etc. 
  • How to use HR colors and fonts 
  • Overview of the HR brand elements - how design and messaging are implemented in communications and collateral

If you have questions on the below information, or need a collateral piece developed, please contact your COE Communications Specialist listed at right. 

Download Templates

You can use the following HR branded materials as needed by downloading from this webpage:

  • Powerpoint templates - HR or COE branded (download UVA fonts below for PPTs)
  • Letterhead - HR banner (primary blue/orange); COE branded Word doc letterhead
  • Stationery - UVA formal letterhead - print and digital customized to HR / COE 
  • Email signature - HR custom
  • Logos - HR and COE 

NOTE: Clicking on the templates below will automatically download them to your computer. Look for them in your downloads folder.

Logos - HR & COE

We have several HR specific logos for your use. 

hr logo collage

Use the spelled out horizontal version of the logo (center) for formal reports and outwards facing presentation pieces. Use the same formal logo in the vertical design (right) when horizontal space is limited. You may also use the monogram logo (left) for internal presentations and less formal pieces such as announcements, newsletters, etc.

To download, click on the relevant section below and choose which configuration of logo suits your project. Please do not make any changes to these logos; see usage requirements below.

When to Contact HR Communications

The HR Communications Team stands ready to work with you to design high-quality branded HR collateral pieces. Please contact your Communications Specialist listed at right if you are in need of the following (click on each to see an example):

Fonts

UVA has preferred official fonts for use in presentations and collateral. Please use these fonts whenever possible, especially for your PPT presentations.

The three official UVA fonts are available through a Creative Cloud subscription or by direct purchase:

  • Adobe Caslon
  • Franklin Gothic
  • Bodoni - for headlines and callouts

However, some organizations / conference organizers outside of UVA may not be able to download these fonts for your presentations. If that is the case, replace the Franklin Gothic font with Arial; the Adobe Caslon font with Palatino Linotype; and the Bodoni Std poster font with Bodoni MT or Rockwell (extra bold).

Colors - HR and COE

HR uses the UVA primary colors (orange and blue) and the secondary brand colors in the following way:

  • Rotunda Orange and Jefferson Blue - for general HR organization communications and collateral material, and external to UVA communications/presentations, i.e. non-COE specific

  • Cyan and Yellow 

  • Green and Yellow

  • Magenta and Yellow

HR Brand Design Elements

Custom design builds credibility and brand recognition by creating a consistent visual language, providing an instant connection to our services and offerings. HR's primary design elements are as follows:

  • Energy Wave - denotes energy and forward movement; the employee's journey
  • Portraiture - focuses on UVA people at work
  • Bright Colors - elicits positive feelings; promotes engagement 
  • Background Gradient - softening / welcoming; focus on the person
  • UVA Architectural Elements - elicits connection with UVA

The Rotunda Orange and Jefferson Blue colors should be used on general HR communication materials and be primary for all communications.

The magenta, green and cyan colors should complement the primary colors of Rotunda Orange and Jefferson Blue.  

Below are examples of how the architectural elements, energy wave, and colors are applied in headers. 

Gradient blue background header with architectural design elements on left in orange and UVA HR logo on right in orange and white

White background header with architectural design elements on right in orange and UVA HR logo on left in orange and blue

HR Brand Messaging

The UVA HR Brand Messaging Strategy is to support our HR Customer Service Model. We do this through the purposeful, consistent expression of the HR brand through words and prose styles that engage and motivate. Our brand voice is knowledgeable, dependable, and attentive. It is woven throughout our website content, communications, collateral, and social media. It is spoken by our Solution Center members, Business Partners, and all HR team members. 

Our Brand Promise to our customers is this: 

We Hear You. How Can We Help?

We promise to proactively keep our community informed, while always listening to concerns and questions. UVA HR strives to address every question, provide opportunity for direct input, and inform service decisions with our customers in mind.

We’re not a separate organization, we’re fully immersed and integrated in the University community. Customer needs are our needs. Their goals are our goals. How can we help?