HR Strategy

HR Strategy

The HR Strategy service area optimizes HR service delivery by providing top-tier HR data and analytics, communications and marketing, and international student support to our partners across Grounds. The team performs expert project management and continuous improvement practices, HR financial operations, and multimedia services, so that the HR organization can do its best work. 

Service areas include:

  • People Data & Analytics
  • Communications & Marketing
  • Business Operations
  • Continuous Improvement & Project Management 
  • Immigration 
  • Learning and Multimedia 

HR Strategy Leader – Julie Bird, Assistant Vice President for HR Strategy, and Chief of Staff

People Data & Analytics

People Data & Analytics supports all HR services with technology support, including configuration access and issue resolutions, for all HR functional areas and services. The team works with HR data, building reports and other solutions for the University and UVA Health that drive business decisions and improve outcomes.

Leader – Elizabeth Gonzalez, Interim Director, People Data & Analytics

  • Service Offerings & Key Outcomes

    Our Services

    • Serving as a strategic partner to provide enabling technology for HR
    • Real-time reporting, analytics, and people insights, coordinated among multiple sources to enable informed and accelerated decision making
    • Identifying configuration changes and participating in efforts to manage change implementation
    • Supporting efforts for regression testing following system updates
    • Supporting, facilitating, and integrating with other technologies
    • Leveraging resources to drive continuous improvement, innovation, and adoption of HR technologies

    Key Outcomes for Our Customers

    • Intuitive user experience, incorporation of customer feedback, and high customer satisfaction
    • Promote data consistency, accuracy, and completeness with articulated data standards
    • Effective integration of data with other University systems
    • Secure data with appropriate access to essential information
    • Support HR forecasting and predictive modeling
    • Enhance automation and access across multiple devices
    • Practice and support agility to accommodate organizational changes and higher education dynamics

Communications & Marketing

HR Communications & Marketing supports the UVA community by using best practice communications techniques providing effective ways for faculty, staff, and team members to receive and clearly understand important HR information. We also develop and implement a range of recruitment marketing programs in support of UVA Recruiting in engaging potential candidates and driving applications. 

Leader – Karen Barnes, Director, HR Communications & Marketing

  • Service Offerings & Key Outcomes

    Communications & Marketing Services

    Communications:

    • Develop and disseminate HR-related information to the UVA community
    • Manage HR, FEAP, UVA Jobs, and other HR-related websites
    • Manage the HR brand and brand platform materials
    • Develop stories on HR's great work that benefits our customers
    • Execute annual UVA Open Enrollment communications

    Marketing:

    • Create content on the many benefits of working at UVA and market to potential candidates
    • Manage the UVA Jobs recruiting website - content and functionality
    • Develop recruitment social media campaigns to help build the UVA brand
    • Provide data and analytics reporting to help leaders focus on most effective recruiting campaigns

    Key Outcomes for our Customers:

    • Clear understanding of HR services, and requested actions
    • Appreciation and knowledge of HR service delivery and support for the UVA community
    • Positive perception of UVA by potential candidates
    • Information to help HR leadership with key decision making

Business Operations

The Business Operations team provides financial and operational services to the HR team o that HR can provide best-in-class services to the UVA community. This includes accounting and transactional support and account reconciliations, procurement services and statements of that includes all telephony services.

Leader – John Mastrandea, Manager, Business Operations

  • Service Offerings & Key Outcomes

    Our Services

    • Financial management for all human resources departments
    • Purchase order creations and procurement guidance
    • Building and equipment management
    • Budgeting
    • Financial Reporting
    • Expense Reimbursement
    • Procurement Guidance
    • Purchase Order Creation
    • Technology Support
    • Building Support

    Key Outcomes for Our Customers

    • Business Support Services
    • Financial Expertise and Guidance
    • Compliance and Policy Support for Financial Operations
    • Up to date and functioning technology

Continuous Improvement & Project Management

The Continuous Improvement & Project Management team helps UVA HR and the University achieve better results and further UVA’s impact by establishing and implementing project management best practices that encourage collaboration, standardization, and improvement in project results. The team focuses on continuous improvement by gathering feedback from clients on project results, analyzing feedback, and incorporating into future programs.

Leader – Luke Heneghan, Manager, Continuous Improvement & Project Management

  • Service Offerings & Key Outcomes

    Our Services

    • Project Management
    • Lean Coaching
    • Training, facilitation, mentoring and coaching

    The Outcomes for Our Customers

    • Aligns the project portfolio with the strategic objectives
    • Breaks down silos and fosters a customer-centric mindset
    • Promotes team empowerment and accountability
    • Delivers successful projects on time
    • Consistent, accurate results
    • Delivery on projects aligned with organizational goals
    • Enabling teams to concentrate on executing the plan
    • Completing deliverables and meeting milestones

Immigration Services

Immigration Services provides information to international employees as they navigate the process of working at UVA and ensures that the University complies with all applicable federal and state laws and University policies and procedures as they relate to immigration. 

Leader – Tim White, Supervisor, Immigration Services

Service Offerings & Key Outcomes:

  • Immigration Policies and Procedures

    Service Offerings

    • Hiring unit guidance and consultation
    • University employment immigration compliance

    The Key Outcomes for Our Customers

    • Accurate and timely guidance for hiring units
    • Appropriate use of available employment-based visa categories

  • H-1B Visas

    Service Offerings

    • Employment visa preparation, filing, and maintenance
    • Consultation on appropriate visa options and visa category usage 

    The Key Outcomes for Our Customers

    • Employment-based sponsorship for foreign national employees
    • Compliance with immigration regulations for university hiring units and employees

  • Permanent Residence

    Service Offerings

    • Permanent residency consultation and filing 

    The Key Outcomes for Our Customers

    • Progression from temporary visa status to permanent
    • Permanent employment authorization for foreign national employees

Learning & Multimedia

The Senior Learning and Multimedia Consultant is a strategic content development partner to several teams within UVA HR. This role currently supports UVA HR’s priority initiatives by creating training plans, instructional materials, and multimedia content.

Leader – Trevor Williams, Sr. Learning and Multimedia Consultant

  • Service Offerings & Key Outcomes

    Our Services

    • Training consultation
    • Learning plan design
    • Course development
    • Multimedia development, including video, graphics, and web content

    The Outcomes for Our Customers

    • Better informed end users
    • Creating engaging and effective learning experiences that meet the needs of the learners and stakeholders
    • Promoting knowledge retention and application
    • Facilitating continuous improvement through the learning process
P.O. Box 400127, 2420 Old Ivy Road
Charlottesville, VA 22904-4127
434.243.3344 AskHR@virginia.edu
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